Wigmore Presents 2022

With 70 speakers leading two days of carefully curated education focused agendas, Wigmore Presents embedded itself in the aesthetic industry’s calendar as an unmissable event. Covering emerging topics with expert-led insight, delegates left with fresh ideas and renewed enthusiasm to reinvigorate their professional practice. Highlights included an introduction to pharmacogenetics, treating skin of colour and successful practice management. Then came the signature drinks reception on Saturday evening, most welcome post-pandemic as a chance to relax and socialise with colleagues face-to-face, sharing ideas along with a glass of wine.
With so many exeptional lectures over the weekend, Wigmore News will be bringing you a select edit over the next few issues, but here are some takeaways from the Wigmore team—which were your favourite sessions?


Saturday agenda highlights, Rebecca Barnes

“Ask them how their life is going to change after the procedure” Dr Raj Persaud
One of the morning Wolfson Room highlights was The Psychology of Aesthetic Medicine and Body Dysmorphic Disorder (BDD) seminar with the engaging Dr Max Malik and Dr Raj Persaud. Following an analysis centred around Brooklyn Beckham and Nicola Peltz’s recent wedding, Dr Malik told delegates that BDD is poorly diagnosed even in psychiatric settings. However, he said, it’s easy to diagnose with the right questions, which were then revealed to the audience. “It’s about managing expectations and understanding the outcomes patients want,” confirmed Dr Persaud.


“New generation filler flexes with the face and is more natural” Anna Baker
The hot topic of skin boosting was next on the agenda, with Dr Beatriz Molina and Anna Baker taking to the stage. The session kicked off with a key stat: the global skin boosting market is predicted to reach 2.1 billion dollars by 2030. But are hyaluronic acids (HAs) still the gold standard? We learnt that HA gives a scaffolding effect and plays a key role in tissue repair. Baker discussed which type of HA is best for which patient, advising delegates that mesotherapy is a good choice for photo damage and background redness, while non cross linked HA skin boosters are increasingly being used in place of toxin, and dermal filler is ideal for reshaping, volume and contouring. The session rounded up with a discussion on alternatives to HA skin boosters, with the new polynucleotide-based injectable Juvenus by Croma name-checked as being able to stimulate fibroblast growth.


“Consultation is key—make sure you are listened to” Dr Lauren Jamieson
Later in the day came a fascinating talk by Dr Lauren Jamieson on developing a cohesive skincare regime for patients. Dr Jamieson told delegates that, as the canvas to the overall aesthetic outcome, patients can take control of their skin at home, while it is also an important starting point for younger patients. She told the audience that consultation is a key part of the process as there are lots of brands and approaches. “Keep it simple—start  mild, work up and review regularly,” she advised, concluding by saying that it was also important to be open to using complementary treatments such as chemical peels

Sunday agenda highlights, Jennifer Lander

“The best influencer is a happy patient” Wendy Lewis
Wendy Lewis chaired the Successful Clinic Management agenda in the Library, covering global aesthetics trends and the best methods for future-proofing your practice. This session offered insights into upcoming trends in the industry and the importance of word-of-mouth referrals for growing and maintaining a strong client base. The advantages of complimentary consultations, including virtual ones were also discussed in-depth as a means to enhance physician patient relations.

“Practitioners should not be a faceless brand” Julie Scott
Julie Scott took to the floor to share her 13 golden rules for running a successful aesthetics business, highlighting the importance of ‘finding your USP’, especially in the competitive aesthetic market. Feedback from peers and patients is extremely valuable for identifying what sets you apart from competitors. Julie then commented on the importance of human connection, as “people buy from people” and how physicians should not shy away from social media as it is valuable to building trust and credibility.

“Effective skin cleansing is the most important part of any aesthetic or medical treatment preparation” Ross Walker
In the afternoon, Ross Walker took the floor to present the Clinisept+ flagship formula—the highest-purity and stability solution on the market—which contains 90% hypochlorous and a skin-neutral PH, making it suitable for even the most sensitive skin types. The product is used widely by aesthetic practitioners, dentists and podiatrists.

“No one-fits-all approach here” Dr Ingrid Wilson
The last session of the Masterclass was led by Dr Ingrid Wilson, and focused on treating hair loss—a rapidly growing sector in the aesthetic industry. Dr Wilson spoke in-depth about DNA analysis, the evolution of treating hair loss and the best treatments available today. Dr Wilson stressed the importance of taking individual factors such as genetics, lifestyle and ethnicity when treating hair loss, and focus on the trigger of the problem to achieve successful treatment outcomes.