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In conversation with Anastasia Simms

We chat to Wigmore Medical’s Sales Representative, Anastasia Simms




What is your background in the aesthetics and skincare industry?
Making people feel and look good was always a passion of mine growing up. I studied beauty therapy in college and went on to work in five star spas on cruise ships, while at the same time travelling the world. On my return I had gained a new passion for advanced skincare and aesthetics.

What are your holy grail skincare products?
I never go a week without the Polish and Plump Face Peel and the Miracle Mask, both from HydroPeptide, plus the HydroPeptide Nimni collection is my day and night collagen booster. I’m also loving the Daily Power Defence and Illuminating AOX Serum from ZO Skin Health.



What are you most looking forward to over the next 12 months at Wigmore?
I’m looking forward to building new and existing relationships, growing brand awareness, training, new product launches and helping my accounts with business development.

What advice would you give to new practitioners who are starting out in the industry?
Knowledge is power—learn about what you are selling. Spend time researching all treatments and product houses, ideally choose brands that haven’t saturated the industry and skincare brands that are overly accessible online. Explore your local competition and find something different. Choose experienced and passionate team members that will help you grow your business.

How do you like to destress when not at work?
Holidays, massage, spending time with my family and dining. I’m a real foodie!

If you didn’t do this job, what would you do and why?
I think I would be in the industry one way or another, because I love how innovative it is.

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